How To Increase Conversions And Brand Loyalty With Roger Dooley

How To Increase Conversions And Brand Loyalty With Roger Dooley What kind of experience does your brand create for customers? Is it simple and seamless enough to keep them coming back for more? Or, do they find their experience with your brand frustrating, cumbersome, and time-consuming?    Today, my guest is Roger Dooley, author of Friction, which describes things that prevent customers from having a great experience with companies and their brands. Each year, about $4.6 trillion of merchandise is left abandoned in eCommerce shopping carts. Also, internal friction (i.e., organizational drag) is responsible for $3 trillion in lost productivity. Most important element in behavior change process: Friction How to eliminate, minimize, or use friction to your advantage Reasons why people leave things in their shopping carts All routers are the same; awful experience for â€Å"normal† people Reviews and Rankings: In a market dominated by giants, address pain point that other companies aren’t to be successful Worst advice can be best practices Friction Goggles: People tend to accept things and don’t see where friction exists Actively Disengaged: Effort isn’t productive, serving a greater purpose Don’t shift the load; find ways to improve processes, and stop wasting time Software and tools help eliminate friction Acceptance of Fake Rules: This is the way things are done, or it has to be done Difference between friction and motivation; operate in opposition due to choices    Links: Roger Dooley Friction College Confidential Brainfluence The Persuasion Slide Amazon 1-Click Ordering Uber United Airlines Harvard Business Review: Reduce Organizational Drag Cisco Netgear TurboTax Tom Peters John Padgett BJ Fogg AMP132: Why Best Practices Are The Worst Advice With Jay Acunzo From Unthinkable Media What topics and guests should be on AMP? Let me know! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Roger Dooley: â€Å"Extra effort or unnecessary effort changes behavior.† â€Å"If you look at the reasons why people abandon stuff in shopping carts, almost all of them are friction-related.† â€Å"In a market totally dominated by giantshe saw a pain point that they weren’t addressing. He addressed that pain point and ended up being very successful.† â€Å"Your customers are not dogs. If you make them work a little bit harder, they will go someplace else.†

Ancestry of Laura Elizabeth Ingalls

Ancestry of Laura Elizabeth Ingalls Immortalized in time by the Little House series of books that she wrote based on her own life, Laura Elizabeth Ingalls was born on February 7, 1867, in a little cabin at the edge of the Big Woods in the Chippewa River Valley region of Wisconsin. The second child of Charles Philip Ingalls and Caroline Lake Quiner, she was named after Charles mother, Laura Louise Colby Ingalls. Almanzo James Wilder, the man Laura would eventually come to marry, was born February 13, 1857, near Malone, New York. He was the fifth of six children born to James Mason Wilder and Angeline Albina Day. Laura and Almanzo married on August 25, 1885, in De Smet, Dakota Territory, and had two children - Rose born in 1886 and a baby boy who died soon after his birth in August 1889. This family tree begins with Rose and traces back through both of her parents. First Generation 1. Rose WILDER was born on 5 Dec 1886 in Kingsbury Co., Dakota Territory. She died on 30 Oct 1968 in Danbury, Fairfield Co., Connecticut. Second Generation (Parents) 2. Almanzo James WILDER was born on 13 Feb 1857 in Malone, Franklin Co., New York. He died on 23 Oct 1949 in Mansfield, Wright Co., Missouri. 3. Laura Elizabeth INGALLS was born on 7 Feb 1867 in Pepin County, Wisconsin. She died on 10 Feb 1957 in Mansfield, Wright Co., MO. Almanzo James WILDER and Laura Elizabeth INGALLS were married on 25 Aug 1885 in De Smet, Kingsbury Co., Dakota Territory. They had the following children:    1 i. Rose WILDER ii. Baby boy WILDER was born on 12 Aug 1889 in Kingsbury Co., Dakota Territory. He died on 24 Aug 1889 and is buried in De Smet Cemetery, De Smet, Kingsbury Co., South Dakota. Third Generation (Grandparents) 4. James Mason WILDER was born on 26 Jan 1813 in VT. He died in Feb 1899 in Mermentau, Acadia Co., LA. 5. Angelina Albina DAY was born in 1821. She died in 1905. James Mason WILDER and Angelina Albina DAY were married on 6 Aug 1843 and had the following children:   Ã‚  Ã‚   i. Laura Ann WILDER was born on 15 Jun 1844 and died in 1899. ii. Royal Gould WILDER was born on 20 Feb 1847 in New York and died in 1925. iii. Eliza Jane WILDER was born on 1 Jan 1850 in New York and died in 1930 in Louisiana. iv. Alice M. WILDER was born on 3 Sep 1853 in New York and died in 1892 in Florida. 2 v. Almanzo James WILDER  Ã‚   vi. Perley Day WILDER was born on 13 Jun 1869 in New York and died 10 May 1934 in Louisiana. 6. Charles Phillip INGALLS was born on 10 Jan 1836 in Cuba Twp., Allegany Co., New York. He died on 8 Jun 1902 in De Smet, Kingsbury Co., South Dakota and is buried in De Smet Cemetery, De Smet, Kingsbury Co., South Dakota. 7. Caroline Lake QUINER was born on 12 Dec 1839 in Milwaukee Co., Wisconsin. She died on 20 Apr 1924 in De Smet, Kingsbury Co., South Dakota and is buried in De Smet Cemetery, De Smet, Kingsbury Co., South Dakota. Charles Phillip INGALLS and Caroline Lake QUINER were married on 1 Feb 1860 in Concord, Jefferson Co., Wisconsin. They had the following children:   Ã‚  Ã‚   i. Mary Amelia INGALLS was born on 10 Jan 1865 in Pepin County, Wisconsin. She died on 17 Oct 1928 in at the home of her sister Carrie in Keystone, Pennington Co., South Dakota, and is buried in De Smet Cemetery, De Smet, Kingsbury Co., South Dakota. She suffered a stroke which caused her to go blind at the age of 14 and lived with her parents until the death of her mother, Caroline. After that she lived with her sister, Grace. She never married. 3 ii. Laura Elizabeth INGALLS iii. Caroline Celestia (Carrie) INGALLS was born on 3 Aug 1870 in Montgomery Co., Kansas. She died of a sudden illness on 2 Jun 1946 in Rapid City, Pennington Co., South Dakota, and is buried in De Smet Cemetery, De Smet, Kingsbury Co., South Dakota. She married David N. Swanzey, a widow, on 1 Aug 1912. Carrie and Dave never had any children together, but Carrie raised Daves children, Mary and Harold, as her own. The family lived in Keystone, the site of Mount Rushmore. Dave was one of the group of men who recommended the mountain to the sculptor, and Carries stepson Harold helped with the carving. iv. Charles Frederic (Freddie) INGALLS was born on 1 Nov 1875 in Walnut Grove, Redwood Co., Minnesota. He died on 27 Aug 1876 in Wabasha Co., Minnesota. v. Grace Pearl INGALLS was born on 23 May 1877 in Burr Oak, Winneshiek Co., Iowa. She died on 10 Nov 1941 in De Smet, Kingsbury Co., South Dakota, and is was buried in De Smet Cemetery, De Smet, Kingsbury Co., South Dakota. Grace married Nathan (Nate) William DOW on 16 Oct 1901 in her parents home in De Smet, South Dakota. Grace and Nate never had any children.